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A domain name is a unique string of characters or numbers that typically is used to designate and permit access to an Internet website. The value of a trademark is diluted when a company owns a domain name that is identical or confusingly similar to a trademark registered by a different company. Potential customers may become discouraged if they cannot find the web page for the company that owns the trademark, and may fail to continue to search out of frustration or an assumption that the page does not exist. In addition, the domain name registrant’s use of a trademark as a domain name places the trademark owner at the mercy of the registrant, allowing the registrant to associate the owner’s trademark with all types of messages and preventing the owner from using its trademark as a unique identifier of its goods and services on the Internet. This further weakens the trademark owner’s ability to protect its reputation and goodwill.

If you have a domain name dispute, you may be able to sue under the Anticybersquatting Consumer Protection Act .

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